Three-quarters of Americans (74%) say having attractive cleaning tools makes them feel better while cleaning, and seven in ten (70%) say that the design of their cleaning tools is an important consideration, on par with other home décor items. When looking into what people use to achieve their ultimate deep-clean, three-quarters (74%) say it is important for them to use non-toxic products. When it comes to whether there is a right or wrong way to clean, three in five (61%) say there is a right and wrong way to mop/sweep a floor. Over four in five Americans (83%) are very attracted to someone who cleans their home.Īs it concerns why people clean, seven in ten (71%) say cleaning is therapeutic to them. Apt with eye-opening insights, the survey of 2,000 Americans targets newlyweds, homeowners and parents, and details exactly how Americans feel about the season’s most popular household activity.Īmerica’s attitude toward cleaning rests on seven telling truths: RANCHO CUCAMONGA, Calif., Ma(GLOBE NEWSWIRE) - As spring officially begins, Casabella – the maker behind Casabella Infuse™, the concentrated cleaning system designed to provide an effective way to clean every surface in the home – is coming clean about Americans’ cleaning habits in a recent survey conducted by Regina Corso Consulting on behalf of the company. Casabella Infuse™ is coming clean about Americans’ cleaning habits in a recent survey conducted by Regina Corso Consulting on behalf of the company. Through innovation, commitment and passion, Casabella designs and delivers functional and unique products to make the world a cleaner place.
He built a team of talented designers and started Casabella, a name inspired by the auspicious trip that started it all. The success of the beautiful and functional Italian mop led Bruce on a mission to create well - designed cleaning tools that looked as well as they performed.
He ordered a full container load and had them shipped back to New York. He knew that his customers at the hardware store would appreciate the quality and also the beauty of this well-crafted mop. It was at an international design show that Bruce first saw this elegantly designed cleaning tool. He was in Italy, on vacation from managing the family hardware store on the Lower East Side of Manhattan. In 1988, Bruce Kaminstein fell in love with a mop.
For more information on how to view or back the campaign, please visit. The refillable Infuse Spray Mop, along with one reusable spray bottle and two disposable cartridges, is currently available on Kickstarter for $26, or over 40% off of the retail price. Users will be able to choose between recurring shipments every two or three months. The cartridges come in different scents, such as herbal lemongrass and tangy clementine, and offer different formulas for all purpose, bath, glass and floor cleaning.Ī subscription service will be available for recurring shipments of cartridges, as well as the microfiber pads, that arrive right at a person’s door.
The Infuse concentrated cartridges use a bio-based SaferShine™ formula that is free from harmful chemicals and safer to use around kids and pets than most traditional cleaners. To use the Infuse Spray Bottles, users simply fill a SmartRefill™ bottle with water, insert their favorite concentrated cleaning cartridge, and the easy-pull trigger with a strong pump will do the rest. To use the Infuse Spray Mop, users simply fill the mop SmartRefill™ bottle with water, insert their favorite concentrated cleaning cartridge, attach a microfiber pad and they are ready to clean their home. The machine-washable microfiber cloth pads for the mop also eliminate the need to purchase costly disposable refills.” “The reusable spray bottles make for less oversized bottles that wind up in landfills and the recyclable, concentrated cleaning cartridges are filled with powerful, bio-based formulas that are non-toxic. “The Infuse cleaning system is a truly feel-good way to clean your house from top to bottom,” said Casabella founder Bruce Kaminstein. This system is comprised of a sleek, refillable spray mop, reusable spray bottles and non-toxic concentrated cleaning cartridges. (New York City, NY, June 5, 2019) Today, Infuse™ by Casabella® launches its eco-friendly cleaning system, that was designed to reduce single-use plastic containers & provide a non-toxic way to clean. The Infuse™ System is comprised of a refillable spray mop, reusable spray bottles and concentrated cartridges with powerful, non-toxic cleaning formulas Infuse™ by Casabella®, a New Eco-Conscious Cleaning System, Launches on Kickstarter